Champagne bottles dress up for the occasion !

As Christmas and New Year approach, Champagne bottles have dressed up for these occasions!

Indeed, several Champagne brands have launch new packaging and advertising. They can be very traditional, funky, innovative and creative.

For example: the well-known brand Moët & Chandon. In November, the jury of the “Prix Forme de Luxe” selected Sleever International for the new design packaging of the Moët Ice Imperial. The bottle is chic and stylish, composed by a high technology shrink-wrap film with the texture of tissue paper. It’s offering a new quality and innovative packaging which has all the advantages of shrink film, but without the negative connotations associated to plastic.

It marks the most radical change for the brand since it was created in 1743.

Moët & Chandon also launch, in December 2011, a limited-edition bottle of the Impérial to celebrate the end of the year.