dimanche 25 décembre 2011

A triple A that can’t be lost!

A Champagne from the De Souza’s Family is whipping up a storm just with its name! Indeed, in 2005, the family named an extra-brut vintage AAA. Nothing to do with finance and the credit rating because this triple AAA stands for Avize, Aÿ and Ambonnay: the three villages where the family’s vineyards are situated.

However, the credit rating and, especially, the one of France is at the heart of current events since a couple of months. Among other things, a credit rating evaluates the government’s credit firmness and likelihood of default, this evaluation is made by a credit rating agency. They are three major agencies: Standard & Poor's, Fitch and Moody's.  The credit rating became a hot topic because France, like other countries, can lose its AAA credit rating in a short time.

The mediation of these scores lead to an hazardous growing popularity for the triple A vintage of De Souza! Indeed, they’ve already sold 80% of this vintage!           

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